By Marcia Quackenbush, MS, MFT, MCHES | January 26, 2018
Senior Editor, ETR
Here at ETR, we care about sexual and reproductive health. We produce and distribute materials used in sexuality education. We do research. We train trainers and educators.
That means we often use words such as “sex” in our blog posts and newsletters. Some of the resources we offer or refer to are free. Some of our materials, research and services are geared expressly toward youth, others toward adults.
(By the way, our newsletters are free. They digest the best of our blog each month. If you haven’t already subscribed, consider it. Check here.)
So, I was surprised—and more than a little annoyed—to see the results of a spam analysis on a recent newsletter draft. Here’s what it told me:
Yes! I overuse exclamation points! I do it whether I’m talking or writing! And yes (sigh). I can give this up in a newsletter.
Our team has already learned that including the word “sex” in newsletter email subject lines is likely to condemn it directly to a recipient’s spam folder.
But limiting words such as “free” and “sex” and “adult” in the body of a newsletter? (“Not necessarily in the same sentence,” the analysis pointed out.)
We’re not going to stop writing about adolescent sexual health risks. Neither are the other organizations that are doing so much important work in this field.
So, do keep us all in mind. Remember to make the occasional check of your spam and junk folders and mark us as “not junk.” As for your own work? Keep writing, researching, talking and teaching about healthy sexuality. It’s a great thing to do.
Marcia Quackenbush, MS, MFT, MCHES, is Senior Editor at ETR. She can be reached at firstname.lastname@example.org.