There are 1 item(s) tagged with the keyword "Popular opinion leader".
By ETR | January 17, 2015
I want to change your mind. Correct a misperception. Support you in changing a behavior. I want to talk to you about something that is so important, your life depends on it.
Who do I need to be? Whom are you going to listen to? Who is going to be able to save your life?
Some interesting research on a behavioral intervention strategy called Popular Opinion Leader says that in communities at high risk for HIV, the people who can change hearts and minds are out there. And prevention programs can enlist their help in changing risk behaviors in their communities.
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