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The
Processes of Behavior Change
Once Prochaska and DiClemente identified the stages of change and their
characteristics, the next challenge was to understand how one could move
from one stage to the next. To explain this complex movement, they identified
ten different processes and the stages where they seem most relevant.
The ten processes (and some examples of how the different forms they
could take in an intervention) are:
- Consciousness-raising —finding and learning new facts
and suggestions supporting the change (e.g., reading a book; watching
a TV show; talking with a friend, teacher, or doctor)
- Dramatic Relief — experiencing and expressing negative
feelings about one's problems such as worry or fear (e.g., communicating
with a friend, partner, partner, counselor; writing in a journal)
- Self Re-evaluation — realizing that the behavioral change
is part of one's identity (e.g., seeing yourself as a non-smoker or
a fit person)
- Environmental Re-evaluation — assessing how one's problem
affects the physical environment (e.g., realizing that second-hand smoke
may affect non-smoking children and partners or even pets)
- Self Liberation — choosing and committing to act on a
belief that change is possible (e.g., making a New Year's resolution);
accepting responsibility for changing.
- Social Liberation — societal support for healthier behaviors
(e.g., smoke-free workplaces; discussions about safer sex in school
and communities)
- Counter-conditioning — substituting healthier alternatives
for problem behaviors (e.g., using relaxation or meditation techniques
instead of eating to deal with stress)
- Stimulus Control — avoiding triggers and cues (e.g.,
avoiding bars, friends who still smoke, dessert parties)
- Contingency Management — increasing the rewards of positive
behavioral change and decreasing the rewards of the unhealthy behavior
(e.g., buying new clothes after losing weight instead of eating dessert)
- Helping Relationships — seeking and using a strong support
system of family, friends, and co-workers.1
The following table shows the stages at which each process seems to make
the biggest difference.2

In addition to the stages and processes, the model features several
other unique insights:
- Decisional Balance: Weighing Pros and Cons. Prochaska and DiClemente
understood that at each stage, a person weighs the pros and cons of
adopting a new behavior. For precontemplators and contemplators, the
cons loom large. They may feel the change is too difficult or not worth
the effort. Giving up pleasures — be they food, alcohol, tobacco,
or just the pleasure of being a couch potato — is a lot to ask.
For most behavior changes, the sacrifices are immediate but the benefits
are not.
Prochaska and DiClemente call this weighing of pros and cons "decisional
balance." For counselors, health educators, and others who want to intervene
in the change process and help people move along its continuum, the
task is to tip the scales: to make the pros outweigh the cons.
- Self-efficacy. Self-efficacy — the confidence that one
will be able to take action — is a feature of many health education
and health promotion models. It is incorporated as a key element of
the Stages of Change model since one of the pros that outweighs the
many cons eventually takes the form of confidence that one can try the
behavior change and sustain it. Confidence can be built in a variety
of ways — such as role playing and preparing for situations that
may be difficult, or practicing specific skills (such as negotiation
or refusal), or even giving oneself pep talks ("You've done this before
— you can do it again!").
- Temptation. As mentioned previously, relapse is built into
the Stages of Change model as a realistic sense that change is difficult
and that a combination of cravings, emotional stress, and social situations
or prompts can lead us back to old habits. Instead of viewing these
events as failures, however, the model asks us to learn from each relapse:
to recognize the signs of craving for what they are, to remove ourselves
from social situations that don't support our behavior change, and/or
to deal with stress in other ways.
top
1Prochaska,
J.O., Redding, C.A., and Evers, K.E. The Transtheoretical Model and Stages
of Change. In: Health Behavior and Health Education: Theory, Research,
and Practice, 2nd ed. Glanz, K., Lewis, F.M., and Rimer, B.K. (editors).
San Francisco: Jossey-Bass. 1997.
2Op
cit, pg. 69.
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