By B.A. Laris, MPH | November 13, 2013

How often have you wished you had a good quote or interesting comment to help make a point in a report or proposal? Have you ever needed to test materials for comprehension or readability? Do you want to understand people’s reactions to your programs or services?

Focus groups are a great way to gather in-depth descriptive data that can illustrate nuances of opinions in a way surveys can’t … but is the data real?