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Lesson 14: Counter-Advertisements


In this skills-based lesson, students learn about different advertising strategies, then use what they’ve learned about ways the tobacco and alcohol industries try to appeal to teens to create convincing counter-advertisements to advocate for peers to stay drug free.

Lesson Objectives

Students will be able to:

  1. Support a positive health message about being tobacco or alcohol free with accurate information.
  2. Advocate for peers to be tobacco and alcohol free.

Time: 45 - 60 minutes

Healthy Behavior Outcomes

  • AOD-8: Support others to be alcohol and other drug free.
  • T-3: Support a tobacco-free environment.
  • T-4: Support others to be tobacco free.

National Health Education Standards

  • Standard 2: Analyzing Influences
  • Performance Indicator 2.8.5: Analyze how messages from media influence health behaviors.
  • Standard 8: Advocacy
  • Performance Indicator 8.8.1: State a health-enhancing position on a topic and support it with accurate information.
  • Performance Indicator 8.8.2: Demonstrate how to influence and support others to make positive health choices.
  • Performance Indicator 8.8.3: Work cooperatively to advocate for healthy individuals, families, and schools.
  • Performance Indicator 8.8.4: Identify ways in which health messages and communication techniques can be altered for different audiences.
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