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Lesson 13: Tobacco Companies: Are They Targeting Youth?


In this skills-based lesson, students analyze the influence of the tobacco industry on teens’ decisions about vaping and other tobacco products. They read about tobacco industry advertising, including how vaping products have been marketed to teens, and answer key questions based on what they’ve read. Then they write an advocacy letter in support of restricting the marketing of vaping products to youth.

Lesson Objectives

Students will be able to:

  1. Analyze ways the tobacco industry promotes vaping and the use of other tobacco products among young people.

Time: 45 - 60 minutes

Healthy Behavior Outcomes

  • T-1: Avoid using (or experimenting with) any form of tobacco.

National Health Education Standards

  • Standard 2: Analyzing Influences
  • Performance Indicator 2.8.5: Analyze how messages from media influence health behaviors.
  • Standard 8: Advocacy
  • Performance Indicator 8.8.1: State a health-enhancing position on a topic and support it with accurate information.
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