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There are 3 item(s) tagged with the keyword "Learning objectives".

1. Sharing Learning Objectives: Think Like a Marketer, Not an Instructional Designer--Part 2

By Tracy Wright, MAED | July 12, 2016
Project Director, ETR

Are you a trainer or facilitator? You can improve the delivery of your learning opportunities by spending a little more time thinking like a marketer, and a little less thinking like an instructional designer.

In Part 1 of this post, we reviewed the use of learning objectives to support effective instructional design. I suggested that while carefully constructed learning objectives are a vital step in the design of a learning opportunity, they may not be the best choice when promoting or delivering a training.

Remember, the three most important purposes of sharing learning objectives with participants are:

  1. To describe what the event is about.
  2. To focus learners’ attention on the critical content.
  3. To motivate people to act (e.g., register for the event, attend the event, change their behavior as a result of the event).

Let’s look at some different but effective approaches to achieving each of these ends.

Tags: Training design, Learning objectives
By Tracy Wright, MAED

2. Sharing Learning Objectives: Think Like a Marketer, Not an Instructional Designer--Part 1

By Tracy Wright, MAED | July 6, 2016
Project Director, ETR

Do you design or deliver trainings? Then try something with me. Think about your answers to these two True/False questions.

  1. When designing a learning opportunity, the first thing you should do is construct your learning objectives. This best-practice step guides effective training design. (T/F)
  2. When promoting the learning opportunity or delivering the training, best practice calls for sharing these same learning objectives with participants. (T/F)
Tags: Professional development, Training design, Learning objectives
By Tracy Wright, MAED

3. State of the Art Professional Development: Are Your Learning Objectives on Track?

By Tracy Wright, MAED | February 23, 2016
Project Director, ETR

Writing clear, measurable, achievable objectives that guide your training design is a critical part of good professional development. I call these healthy objectives. But creating them can be a bit tricky. In fact, in our Training of Trainer programs, we often find that writing healthy objectives is one of the skill areas where participants most need support.

Fortunately, there’s a wealth of information out there. Anyone with an Internet connection can discover exactly what objectives are, how to write them and how to share them with learners.

And, unfortunately, there’s a plethora of information out there. Anyone with an Internet connection can find dozens of different opinions about what objectives are, how to write them and how to share them with learners.

In other words, it’s difficult to find clear consensus on the what, why and how of learning objectives.

Tags: Professional development, Training design, Learning objectives
By Tracy Wright, MAED

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