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Keepin' It REAL
Drug Resistance Strategies

Overview

Keepin' It REAL is an evidence-based drug prevention program designed to increase drug resistance skills among middle school students. Keepin' It REAL is a video-enhanced, multicultural program grounded in students' cultural norms. It teaches youth how to live drug-free lives, drawing on their personal strengths and the cultural strengths of their families and communities. Principles of multiculturalism, including representation and inclusion, are key elements that contribute to the program's effectiveness.

The program teaches students how to say NO to substance use through practical, easy-to-remember and use strategies represented by the acronym REAL — Refuse, Explain, Avoid and Leave. Students learn how to recognize risks, value their personal perceptions and feelings, make choices that are consistent with their personal and cultural values and act assertively to stick to their drug-free choices. The REAL resistance strategies are applicable across a variety of risky situations.

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The Curriculum

The curriculum consists of 10 sequential lessons designed to be taught in 45 minutes each over 10 weeks. The interactive lesson activities involve students in cooperative learning, group discussion, problem solving and roleplays as they learn, practice and demonstrate the REAL resistance strategies. The lessons are as follows:

Lesson 1: Options & Choices
Lesson 2: Risks
Lesson 3: Communication & Conflict
Lesson 4: Refuse
Lesson 5: Explain
Lesson 6: Avoid
Lesson 7: Leave
Lesson 8: Personal Health Views and Beliefs
Lesson 9: Feelings
Lesson 10: Support Networks

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What Makes Keepin' It REAL Unique?

Keepin' It REAL is a culturally grounded curriculum. This means that the lessons and activities are based on the notion that students already know a lot about communicating and have strengths that come from their cultures. Universal messages don't always work for all students — research shows that students from different cultures communicate in different ways.

To gain effectiveness, this program integrates the diverse resources and communication styles that students bring to the classroom. This program teaches skills that students will be comfortable integrating into their own communication styles. They can choose the strategies that will work best for them, based on their own cultural backgrounds.

The Keepin' It REAL video segments are unique and key learning tools that were produced for youth by youth, with stories based on actual student experiences. The video segments specifically demonstrate how students can use the REAL strategies to resist drug use in real-life situations. Students can recognize themselves in the prevention message and can see solutions that are sensitive to their unique cultural environments.

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Evidence of Effectiveness

Keepin' It REAL underwent rigorous evaluation conducted over a 48-month period. The evaluation involved 35 public schools (24 treatment schools and 11 control schools) which serve primarily Hispanic, white and black students. The curriculum was found to be effective in preventing substance abuse (Hecht et al., 2003).

Overall, the program produced significant effects in reducing gateway drug use (alcohol, tobacco and marijuana), increasing attitudes that support not using drugs, strengthening norms that support drug-free choices, and increasing resistance strategies useful in avoiding drug use.

Compared to control group students, Keepin’ It REAL students reported:

  • Better behavioral and psychosocial outcomes, including reduction and cessation of substance use, increased repertoire of resistance skills, more frequent use of those skills, and internalizing mediators of substance use such as highly developed and well-articulated personal anti-drug norms.
  • Significantly less substance use, especially alcohol.
  • Increased adoption of strategies to resist using alcohol, tobacco and marijuana.
  • Retention of unfavorable attitudes against someone their age using substances.
  • Perception that their peers' substance use experimentation was significantly less than previously believed.

Compared to the control group, at 2-year follow-up, Keepin' It REAL students reported:

  • 32 - 44% reduction in marijuana, tobacco and alcohol use
  • 30 - 38% increase in knowledge about and negative attitudes toward drug use
  • 29 - 34% decrease in intent to accept substances

The intervention had its greatest impact on use of alcohol, the substance used by the largest and most rapidly growing number of students. The research findings clearly showed that infusing cultural elements and values into prevention programs appears quite beneficial. The process of incorporating a representative level of relevant cultural elements into the prevention message appeared critical to the program's success.

For more information supporting the effectiveness of Keepin' It REAL, see the references below:

Gosin, M., F. F. Marsiglia and M. L. Hecht. 2003. Keepin' It REAL: A drug resistance curriculum tailored to the strengths and needs of pre-adolescents of the Southwest. Journal of Drug Education 33 (2): 119-142.

Hecht, M. L., F. F. Marsiglia, E. Elek-Fisk, D. A. Wagstaff, S. Kulis and P. Dustman. 2003. Culturally-grounded substance use prevention: An evaluation of the Keepin' It REAL curriculum. Prevention Science 4 (4): 233-248.

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