October 21–22, 2009 Four Points Sheraton • Washington, D.C.
Handouts Ad Analysis Agenda Audience Brainstorm Audience Profile Communications Strategy Worksheet Communications Self Assessment Crossword Puzzle Day 1 PowerPoint Day 2 PowerPoint Elephants Elevator Pitch Email Assignment - Instructions Email Assignment - Sample Email Announcement Email Program Announcement Flow Chart Get Scrappy Goals and Asks Goals & Objectives Message Pyramid Examples Message Pyramid Worksheet Promotional Materials Assessment Sources and Resources Specifics Take Action Target Audience Assessment Visual Appeal
Handouts
Ad Analysis Agenda Audience Brainstorm Audience Profile Communications Strategy Worksheet Communications Self Assessment Crossword Puzzle Day 1 PowerPoint Day 2 PowerPoint Elephants Elevator Pitch Email Assignment - Instructions Email Assignment - Sample Email Announcement Email Program Announcement Flow Chart Get Scrappy Goals and Asks Goals & Objectives Message Pyramid Examples Message Pyramid Worksheet Promotional Materials Assessment Sources and Resources Specifics Take Action Target Audience Assessment Visual Appeal
Ad Analysis
Agenda
Audience Brainstorm
Audience Profile
Communications Strategy Worksheet
Communications Self Assessment
Crossword Puzzle
Day 1 PowerPoint
Day 2 PowerPoint
Elephants
Elevator Pitch
Email Assignment - Instructions
Email Assignment - Sample Email Announcement
Email Program Announcement
Flow Chart
Get Scrappy
Goals and Asks
Goals & Objectives
Message Pyramid Examples
Message Pyramid Worksheet
Promotional Materials Assessment
Sources and Resources
Specifics
Take Action
Target Audience Assessment
Visual Appeal
