Stop the Frantic Posting: Harness the Power of Social Media for your HIV Prevention Program

Social media can also be overwhelming, confusing, and time consuming without a clear way to know if it is a good use of staff time and actually helping your program. To help guide and focus these efforts a social media plan or strategy is critical for CBOs who have complex work plans with multiple activities and audiences. The CDC’s Health Communicator’s Social Media Toolkit recommends that the keys to effective social media outreach are identifying target audience(s), determining objective(s), knowing outlet(s) and deciding on the amount of resources (time and effort) that can be invested.

At the end of the Webinar you will be able to:

  • Identify the 4 steps to develop your social media objectives
  • Describe the 6 elements of a social media strategy
  • Compare success from 2 case study examples

Presented on April 27, 2016.

Webinar Overview (PDF)

PowerPoint Presentation (PDF)

Watch the recording of the webinar below.