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1. Wake Up: An E-Cigarette Prevention Campaign That Worked

By April Roeseler, BSN, MSPH | August 31, 2017
Branch Chief, California Tobacco Control Network

Are e-cigarettes really harmful to youth? Yes. Last year’s Surgeon General Report E-Cigarette Use Among Youth and Young Adults confirms that this is a “major public health concern.” Younger brains are more susceptible to addiction, and e-cigarette use may open the door to other addictions, including conventional cigarettes and illicit drugs. Exposure to nicotine while young may interfere with brain development with resulting negative effects on cognition, memory and attention.

Tags: Nicotine, Tobacco prevention, E-cigarettes, Vaping, Media campaign

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