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Memory and Learning: A Formula for Teen Pregnancy Prevention Impact!
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By ETR | July 18, 2016
Note: We're posting about some of the presentations ETR researchers and professional development specialists are offering at the Office of Adolescent Health Teen Pregnancy Prevention Grantee Conference, July 19-20.Learned anything new lately? Your brain is being bombarded by massive amounts of information every minute—sights, sounds, words, smells, sensations. What happens to all of that info? Thankfully, most of it is forgotten. Your brain takes a look at it and decides what to ignore and when to pay attention.
If you’re an implementer working with teens to build healthy skills for pregnancy prevention, you’ve got critical messages and skills you want these learners to attend to. What should you do? Use amazing brain science to make learning stick!
Debra Christopher, MSM and Tracy Wright, MAED. Memory and Learning: A Formula for Teen Pregnancy Prevention Impact! Wednesday 7/20/16, 3:30-5:00 p.m. Poster #107 in the Program Delivery & Improvement Section, East Foyer of the Key Ballroom. - Read More
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Masterful Marketing: Resources, Tips and Strategies from the Field!
By ETR | July 19, 2016
Note: We're posting about some of the presentations ETR researchers and professional development specialists are offering at the Office of Adolescent Health Teen Pregnancy Prevention Grantee Conference July 19-21.
“You can’t affect the health and well-being of youth if no one knows you exist,” proclaims Kathy Plomer, MPH. Kathy is a member of ETR’s DASH Professional Learning Collaborative. In a perfect world, she acknowledges, doing good work would be enough to get people’s attention, support and participation.
“But we don’t live in that perfect world,” she continues. “Sometimes you need to employ some good, old-fashioned marketing techniques to get noticed.”
Laurie Bechhofer, Kathy Plomer, Timothy Kordic, Nicholas Slotterback. Masterful Marketing: Resources, Tips and Strategies from the Field. Wednesday, 7/20/16, 3:30-5:00 p.m. Poster #503 in the Sustainability Section, East Foyer of the Key Ballroom.
Having an Impact
She’ll be joining up with Laurie Bechhofer from the Michigan Department of Education, Timothy Kordic from the Los Angeles Unified School District and Nicholas Slotterback from the Pennsylvania Department of Education to present a poster that just might change how grantees promote their programs.
Kathy and her colleagues will discuss the resources, campaigns and strategies that are helping their programs have an impact. These include such things as understanding the power of targeted key messages, using branding for program recognition and choosing marketing tactics that best reach the intended audience.
People who stop by their poster session will also get a link to a free marketing toolkit developed by the Professional Learning Collaborative at ETR. The toolkit walks users through the process of marketing a professional development program from start to finish.
“I’m so excited about this conference!” says Kathy. “Our group is looking forward to sharing our own experience and exchanging ideas with all of the great people working in Teen Pregnancy Prevention Programs across the country.”
In these times of information overload, masterful marketing is an essential strategy that can keep programs that work visible and relevant in their communities.
Funding for this work was made possible by CDC DASH Contract #200-2013-F-57593 (PS13-1308). The Los Angeles Unified School District, Michigan Department of Education, Pennsylvania Department of Education and ETR wish to acknowledge the support both monetary and professional for the work of this project.
